Tag: Indian Middle Class
Middle Class Values
February 4th, 2009, 8 Comments
This large populace gives India a unique identity and marketers a large consumer base. Despite India’s diverse culture most of the MIDDLE CLASS VALUES are common across the country.
What makes the Indian Middle Class Great?
January 13th, 2009, 28 Comments
Indian Middle Class comprising of 400 million people is the backbone of it’s economy , it is a unique mass of humanity not found anywhere else in the world, representative of typical Indian Values (which transcendent regions, religions, castes and tribes ,which are by themselves very diverse in India) and are a marketer’s dream in today’s consumption driven world economies.
