Small Investor

Small Investor He buys and sells in small quantities, is just about tolerated by the stockbroker (in that he is not physically thrown out), and although he may be a part of a very large crowd, his individual importance to the company or to the stockbroker is near – non – existent. He will apply for new issues, buy low – priced shares in the secondary market (See BOTTOM FISHER) and will often be persuaded to buy dubious share which he will sell later at a loss. He is risk – shy, impatient, and often not very well – informed. For him safety lies in mutual funds, which will welcome him. See RETAIL INVESOR

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